INSIGHTS
Research, translated into practice
Why good strategies stall, what separates the initiatives that succeed, and what leaders can do about it. Grounded in evidence, written for action
Why we do research
Evidence over fashion
Good strategies routinely fail to become organizational reality.
We wanted to know why, and what leaders can do differently.
Madrona Strategy Works began with a senior practitioner who became a scholar to understand the problems he had spent a career confronting. Too much transformation advice rests on fashionable frameworks, generic benchmarks and confident claims that nobody has tested. Leaders deserve better than that.
So we study how organizations actually execute and adapt strategy, and we hold our own advice to the same standard: be clear about what we know, what we believe, and what remains unresolved.
ARTICLE · STRATEGY EXECUTION
Transformation is built one behavior at a time
Why strategic change has to be layered, and how leaders can build each layer so it holds.
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ARTICLE · CASE STUDY
Lessons from Windows Phone: strategic controls for an age of disruption
What an eight-year, $16 billion mobile bet teaches leaders about knowing when a plan has stopped making sense.
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PODCAST · the Watson standard
Episode 3 | Interesting, But Not Important: Prioritizing Emergent Problems
A podcast with Carl and Megan Alexa Watson for leaders who want to change their organizations without losing sight of people, purpose or principles.
Listen to the episode →
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